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Works the Way You Do®

Natural Sexual Health & Wellness

While every body is a little different, a naturally healthy vaginal biome has a low pH and a proper balance of moisture, salt, and lactic acid. Our Bio-Match® products are carefully formulated to closely mimic your body’s natural chemistry. Whether a lubricant, a wash, a moisturizer or probiotic suppository, each product Works The Way You Do® so that you can live, feel, and love your very best.

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The Science Behind Our Bio-Match® Products

The key to maintaining a healthy vaginal ecosystem is promoting conditions that match healthy, natural vaginal pH and salt balance. Our Bio-Match® products are based on the scientific model of biomimicry, which studies nature’s models and uses these processes to solve human problems. We’ve worked with leading scientists and doctors to develop products that support sexual health and hygiene, all without harmful chemicals, parabens, and synthetic fragrances.

Most people have read the story about how I started Good Clean Love. More than 15 years ago, I found that the personal lubricant choices I had at the time made me sick. My body’s reactions were negative –  and I had children and a family that I needed to focus on. As a result, I was looking for a product that was natural – like all the other personal care I was accustomed to shopping for – and there weren’t any choices.

It took years of experimenting in my kitchen and finding a laboratory that would work with me to develop a vaginal health product that would keep my vagina healthy. Today, we produce what has become one of the best-selling organic lubes on the market.

Years later, when sitting in my office wondering how I would keep the production and operation going, I was handed a letter from the local chapter of HIV Alliance, to whom we had donated several thousand Good Clean Love lubricant samples. In addition to saying “thanks,” the writer shared with me what would come to define my understanding of lubricant.Although it took more years to understand and articulate it, the letter shared news that our Almost Naked personal lubricant had the same osmolality as human tissue.

At that time, I was unclear on what that meant, but wasn’t surprised when I read that it closely resembled human secretions. I had already experienced, like many of our customers usingAlmost Naked lubricant, that it felt like taking 10 years off the clock – easing vaginal dryness and odor. The lubricant felt “like me”, or at least how I used to feel before nursing four kids across 10 years.

In 2012, the contents of that letter about personal lubricant osmolality showed up in anNIH-funded study where our lubricant was found to be one of the safest products in the study. The study can be found here.

Ironically the study was intended not to study personal lubricants, but to invent a (vaginal) buffer gel that would prevent the increasing incidence of HIV and other serious STIs. Although the research project didn’t accomplish this task, gathering data on 5,000 women showed the incidence of bacterial vaginosis (BV) and how this most common genital infection heightened the risks of HIV and STIs. One of the primary researchers, Dr. Cone, said ” all sexual lubricants should be reformulated…”  So, I called him.

I was determined to understand osmolality and why it is so important. So I called Dr. Cone, marking my first step in scientific education when it came to the work of formulating lubricants. Prior to this, I just knew I didn’t want any ingredients that I wouldn’t have in my kitchen, and the best alternatives for preservative effectiveness. I am a minor statistic on this most common of genital infections – two in five women have BV and 84% of the time they don’t know they have it.  “Smelly vagina” is one of the most expensive keyword searches you can buy on the web.   

Talking to Dr. Cone began my education and a friendship that resulted in the beautiful idea of bio-matching our personal intimacy products to existing healthy vaginal ecosystems.

I have been forging this path of creating vaginal care products that do no harm, and using bio-mimicry to even nudge our bodies back to their natural, healthy state for years.We were even awarded a patent on the idea of Bio Matched vaginal gels. 

This year we may actually be able to begin a clinical trial to see whether bio-matched products can really help women find their way back to wholeness, supporting vaginal sex and pH-balance while easing bacterial vaginosis symptoms. We continue to work on new Bio Match products targeting a world of sexual wellness.

Today I never leave home without Restore vaginal gel or our Balance vaginal wash, and I am gratified each and every time we hear from one of our customers about how Bio Match is the first thing that ever worked for them.

Almost Naked® Named Safest Lubricant in NIH Study

In 2008, the National Institutes of Health (NIH) funded a scientific research study to examine the transmission of STDs and HIV between sexual partners. As part of the study, researchers reviewed Good Clean Love’s Almost Naked Organic Personal Lubricant along with other well-known lubricants. Almost Naked Organic Personal Lubricant was the only product that was iso-osmatic, or almost identical to natural female secretions. In contrast, they found that conventional, petrochemical based lubricants were hyperosmolar and created problems with vaginal balance. To learn more about why maintaining a healthy vaginal ecosystem is important, check out the article below.

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We Love The Way You Love™

“I was taking a medication that caused serious dryness and BioNourish saved the day!” — Nathalie L.
“You have restored my confidence and my self esteem. Thank you.” — K.K.

…We hear touching stories like those every day. Good Clean Love has been helping to increase sexual pleasure and improve reproductive health since 2003. We do that by producing products that closely mimic the way your body works. All without toxic substances like petrochemicals, parabens and hormones found in most personal lubricants and feminine hygiene products. Whether a lubricant, a wash, a moisturizer or probiotic suppository, each product Works The Way You Do® so that you can live, feel, and love your very best.

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Made by Women, for All Bodies

Good Clean Love began back in 2003, when founder Wendy Strgar was trying to save her own sex life and marriage. After nursing four children, sex was becoming incredibly painful. When her doctor recommended trying conventional personal lubricants, she was having severe reactions to every product she could find. So, beginning in her kitchen, the dream of changing the intimacy product shelf to healthy, organic products took root.

Making Love Organic

Wendy began experimenting with oils she found in her kitchen, and Good Clean Love’s line of aphrodisiac Love Oils was born. Soon after, she learned about the harmful ingredients most personal lubricants contain – like parabens and petrochemicals – and set out to create a safe, organic personal lubricant: Almost Naked.

Over the past decade, Wendy has partnered with leading scientists and gynecologists to develop a revolutionary line of intimate hygiene and vaginal wellness products so that people of all ages and at all stages of life can enhance their pleasure and improve their health.

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We Keep Good Company

As a purpose driven company, social responsibility and environmental stewardship are at the forefront of our business practices. To walk the talk, we decided back in 2013 to become B Corp Certified. As such, we uphold ourselves to the highest verified standards of social and environmental performance, transparency, and accountability. As change agents, we are leading the way toward more responsible packaging in the hygiene and personal care industry by using recyclable green plastic made of sugarcane. We have also won the PETA Compassionate Company Award for our work in helping change the FDA animal testing requirements for personal lubricants.

As a Good Clean Lover you are supporting a company who aligns the wellbeing of people and the planet with its business practices.

Good Clean Love’s mission is to increase the awareness and experience of love in the world. Our business offers all-natural, intimate hygiene, vaginal wellness and premium intimacy products to enhance your ability to enjoy the passionate side of life.

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