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California Herban Life’s founder, Phillip Pullion, worked in the health supplement field for 7 ½ years (1997-2003) for a distributor of supplements and private label. That company was eventually sold to a larger manufacturer out of state. Phillip uses the knowledge learned from this field, to help other people.


Phillip cares about people and wants to help others realize the potential of using herbs, supplements, and vitamins to have a healthy and happy life. He has researched several of the suppliers and manufacturers we source and trusts their products are suitable as a natural and organic brand base. Over the last two years we have seen growth in the use of hemp, the promotion of CBD, however, we have chosen not to sell CBD based products at this time until the USDA and the FDA have set forth more regulatory standards for these products. We have also seen a rise the superfood industry and have studied these products through various tradeshows and additional industry knowledge and we will continue to source these.


In 2017, we created this site to help those that do not have the knowledge or access to a local store in their area. We want to provide a quality product, improved available access, and a reasonable price so that everyone can afford a healthy and happy life. In 2020, we launched the #anewyearanewyou campaign to provide a variety of choices to help kick off the new decade with healthy, clean, and affordable choices for your well-being.


We have hand-selected the suppliers and manufacturers that we are selling to our customers. This is to ensure they are acceptable for us or anyone else. We are committed to ensuring the best prices without sacrificing quality. Nobody wants cheap, non-quality ingredients in their products and neither do we.


We have selected the suppliers and manufactures based on the following criteria:

  1. USDA Certified
  2. Natural and/or organic ingredients
  3. Non-GMO Project Verified
  4. Trusted Brands
  5. Participants in the Natural Foods Expos
  6. Cruelty-Free
  7. Fair Trade
  8. Gluten-Free
  9. Clear and Free cosmetics
  10. Clinically tested
  11. Sourcing methods


We are currently sourcing Health & Beauty, Pet Products, Vitamins & Minerals, Herbs & Botanicals, Dietary Supplements & Nutraceuticals, Vegetarian, Natural Living, Eco-products, Superfood, and natural & specialty food including ethnic foods.

Meet the CaHerbanLife Team

ProfilePhoto Phillip
Phillip Pullion, President is the vision of Phillip Pullion an individual seeking a healthier and balanced well-being. He resides in Anaheim CA, the mecca of heaven on earth for someone seeking just that. He moved to California in 1994 from the Pittsburgh, PA area.  

He began his health journey working at a vitamin company that was at the peak of the wellness industry today before it was purchased by a larger company. Upon the purchase he would move on to a 15-year career in retail with one of the US leading retailers.  He would learn about purchasing, merchandising, and sales during his tenure.  It was then he realized there is a large population that does not have access to the nation’s leading natural, organic, and homeopathic products.  This realization would be the start of California Herban Life an online retailer for health, beauty and wellness reaching anyone with an internet connection.

In 2021, on top of running California Herban Life, he started a new journey of working in the banking industry. On this journey he has learned the vast variety of financial planning and preparing for retirement.  He has obtained insights to ecommerce processing and the different types of POS processing, giving him further value to the California Herban Life brand.

profile photo
Victoria Smith, Marketing Director

Victoria is Phillip’s niece. She has been with since it began in 2016.  She is responsible for the design and concept of the brand.  Victoria is the sole owner of her Digital Marketing Company, VSmith Media, LLC which she started in 2017 after leaving corporate America job where she held a variety of positions for more than 15 years in advertising, design, and marketing then finally an ad distribution manager for a large pharmacy chain.

She holds a double major in Graphic Design for Prepress and Graphic Design for Multimedia Design earning an Associates of Applied Science from Southwest Tennessee Community College.  She then went onto Angelo State University (ASU) where she studied Journalism and Communications.  While at Angelo State she held the Advertising Manager position for the Ram Newspaper earning a variety of awards for her work over her tenure.  She also held a full-time job in graphic design for a local sign company where she designed architectural signs, promotional signage, and learned a unique technique full color vehicle wraps.  She successfully completed over a dozen wraps.

Upon her departure from ASU in 2010 she would return home to Memphis and begin a career in Marketing; radio, sales, and community service, staying there 7 years before departing and starting VSmith Media, LLC.